Group Head of Digital Sales — Europ Assistance
Global Head of Digital Sales — Europ Assistance
Develop B2B2C & B2C online revenue through data driven analysis, distribution & conversion optimization, relevant technical solutions, digital expertise and strategies based on qualified traffic, visibility, high ROI initiatives, conversion and loyalty.
Europ Assistance - Paris
2018 - Present
Mon Petit Site Web - Paris
12/2018 - Present
Create WordPress websites for SMEs and provide SEO recommendations.
www.mon-petit-site-web.fr
Skintifique - Paris
01/2018 - 12/2018
Commercial growth through several digital universes (social media, Amazon, website….)
Providing and leading functional expertise and delivery in one or several of the key commercial functions:
B2C customer acquisition: SEA, SEO, Remarketing, Display…
B2C customer development: CRM, email marketing…
Key support for customer service, sales admin, community management, product positioning, branding & communication, UX and digital customer journey across platforms.
Managing internal and external resources
Drive innovation: bring new and innovative ideas and realization, in terms of products, services, marketing approaches….
My Shcengen Pass - Paris
2015 - 2018
My Schengen Pass is an informative website to help you prepare your trip or your family’s, in the Schengen area or in Europe. We also provide the first Schengen visa travel insurance comparator: prices, coverages, exclusions, geographical areas covered and more are reviewed. In a few clicks you will compare the products, understand the key differences and find the product you need.
AXA Travel Insurance - Paris
09/2015 - 12/2016
Allianz Global Assistance Australia - Brisbane
11/2013 - 03/2014
My mission aimed at identifying areas for improvement and increase sales through:
Allianz Voyage (Mondial Assistance) - Paris
06/2010 - 07/2015
In charge of a team of 5, my mission is to develop sales through qualified traffic, optimized conversion rate and customer retention.
Responsibilities:
Allianz Global Assistance SAS - Paris
05/2009 - 05/2010
Within the Rebranding of Group sites Project, I worked on:
Allianz Voyage (Mondial Assistance) - Paris
03/2007 - 05/2009
Freelance
10/2005 - 03/2009
Create, develop and update websites (online shops or simple pages). This includes technical developments (PHP / MYSQL / JAVASCRIPT / AJAX) as well as CMS integration, web design, Flash design and UX.
Master – Languages & Communication
2005
Study of the European media market, Semiotics, law, marketing, communication and Modern Languages.
Semestre at the Institute of Education (IOE) in London
Parents from Venezuelan born and raised in France and studied and worked in the UK and in Australia
Webmarketing and programming (HTML, PHP, CSS, SQL and Python), Raspberry pi & « homemade » home automation &
Science, Sport, Travels
Carlos is a very good digital marketing expert. The proof is that, during the last 10 years at Allianz Worldwide Partners, I offered him 2 jobs (the first one when I was In charge of Marketing and direct sales in France and then, when I was international head of direct sales) and a long strategic mission (in Australia, when I was regional head of marking and direct sales for the Asia Pacific region). Carlos is very strong technically, always professional and he is very nice colleague to work with. I strongly recommend him to any organization.
Efficient and straight forward thinker is what comes to mind when I think about Carlos. I had the opportunity to manage him for 4 years at Mondial Assistance, collaborating on several project teams. As a former web developer, Carlos understand very well the technical impacts of an e-commerce project but he’s also very business driven. Indeed, he participated in developing Mondial Assistance’s B2C / Digital results throughout the years proving outstanding Digital Marketing skills, strategic vision and analytical skills. He’s definitely someone you can rely on to take over your digital activities.
Carlos has a very deep knowledge and experience in driving a strong customer focused B2C strategy and we were lucky having Carlos here whilst our National Sales Manager.
Carlos has a lovely demeanour and worked well with his colleagues. He also was able to adapt to the subtle cultural adjustments to our business process methodologies.
Carlos did some excellent work on building our SEO optimisation levers, and also played an important part in our team migrating our existing B2B student health site.
Whilst Carlos was here, he also played a important part with the dev of the new « online travel insurance » brand.
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