Resume

Employment

Group Head of Digital Sales Travel

Europ Assistance - Paris

2018 - Present

Define Group Digital Value Proposition
Develop B2B2C revenue through our digital solutions
Position Europ Assistance as an Online Distribution Expert
Define Global Digital Strategy
In charge of B2C

Founder (Side Project)

Mon Petit Site Web - Paris

12/2018 - Present

Create WordPress websites for SMEs and provide SEO recommendations.
www.mon-petit-site-web.fr

Digital and Sales Director

Skintifique - Paris

01/2018 - 12/2018

Commercial growth through several digital universes (social media, Amazon, website….)
Providing and leading functional expertise and delivery in one or several of the key commercial functions:
B2C customer acquisition: SEA, SEO, Remarketing, Display…
B2C customer development: CRM, email marketing…
Key support for customer service, sales admin, community management, product positioning, branding & communication, UX and digital customer journey across platforms.
Managing internal and external resources
Drive innovation: bring new and innovative ideas and realization, in terms of products, services, marketing approaches….

Founder

My Shcengen Pass - Paris

2015 - 2018

My Schengen Pass is an informative website to help you prepare your trip or your family’s, in the Schengen area or in Europe. We also provide the first Schengen visa travel insurance comparator: prices, coverages, exclusions, geographical areas covered and more are reviewed. In a few clicks you will compare the products, understand the key differences and find the product you need.

Global Head of B2C, Ecommerce & Digita

AXA Travel Insurance - Paris

09/2015 - 12/2016

Launch and develop AXA Assistance Travel B2C activities worldwide and liaise with the subsidiaries and group departments, thus ensuring an alignment of the Group B2C.
Develop and manage all facets of the B2C marketing strategies (strategy development, marketing investments, creative development, online and offline campaign design and management etc.)
Support customer acquisition through online and offline media buying in partnership with relevant Marketing Teams and Digital Transformation Department
Identify areas of opportunities for partnerships
Ensure full involvement of the relevant parties within the Group, including subsidiaries in order to meet the market expectations
Ensure optimum time-to-market
Minimize IT integration efforts for subsidiaries’s
Benchmark Product offering and sales performance and develop proactive global partnerships and affiliation programs

Head of B2C, Ecommerce & Digital (Consulting Mission)

Allianz Global Assistance Australia - Brisbane

11/2013 - 03/2014

My mission aimed at identifying areas for improvement and increase sales through:

An audit of current actions
An analysis of performances
Recommendations & optimizations
The definition and implementation of the Action Plan

Online B2C & Digital Manager

Allianz Voyage (Mondial Assistance) - Paris

06/2010 - 07/2015

In charge of a team of 5, my mission is to develop sales through qualified traffic, optimized conversion rate and customer retention.

Responsibilities:

Set up strategy and implement Action Plan
Define website evolutions (usability, design, products)
Manage webmarketing channels: SEO, SEA, Affiliate program, email campaigns, RTB, Social
Maximize revenues: transformation and average basket
Develop strategic partnerships
Implement CRM / PRM / DMP
Measure commercial and marketing performances
Develop mobile applications (B2C and B2B2C)
Work on Social Networks strategy: online reputation, infiltration and transformation (www.voyagezen.fr)

B2C & Digital Project Manager

Allianz Global Assistance SAS - Paris

05/2009 - 05/2010

Within the Rebranding of Group sites Project, I worked on:

SEO recommendations in accordance with the 28 subsidiaries specificities.
International affiliate campaigns
Launch of new international partnerships
Definition of SEM strategy
Propose high ROI initiatives for emerging subsidiaries.

Webmaster / B2C Project Manager

Allianz Voyage (Mondial Assistance) - Paris

03/2007 - 05/2009

Update and optimize the B2C website
Monitor sales performances
Create newsletters
Define specifications for extranet
Monitor PPC campaign and affiliation
Manage strategic partnerships
Redesign France website according to Group guidelines

Web Developper

Freelance

10/2005 - 03/2009

Create, develop and update websites (online shops or simple pages). This includes technical developments (PHP / MYSQL / JAVASCRIPT / AJAX) as well as CMS integration, web design, Flash design and UX.

EDUCATION

University of Burgundy / IOE London

Master – Languages & Communication

2005

Study of the European media market, Semiotics, law, marketing, communication and Modern Languages.
Semestre at the Institute of Education (IOE) in London

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Skills

DIGITAL / IT

90%

SEM

80%

SMO

75%

DIGITAL MARKETING

90%

B2C STRATEGY

80%

TEAM MANAGEMENT

75%

ONLINE B2B STRATEGY

75%

Hands-on skills

Suite Office85

Suite Adobe70

Drupal / WordPress70

Google Analytics / Data Studio60

Google Ads50

HTML/CSS/PHP75

Language Skills

Parents from Venezuelan born and raised in France and studied and worked in the UK and in Australia

English

French

Spanish

Hobbies

Webmarketing and programming (HTML, PHP, CSS, SQL and Python), Raspberry pi & « homemade » home automation &
Science, Sport, Travels